Notice détaillée
Titre
DIRECT MARKETING
Employé pour
VENTE DIRECTE
MARKETING DIRECT
MARKETING DIRECT
Termes génériques
Termes associés
NoteInteractive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
Ressources associéesFirst sentence of SN from Direct Marketing Association. S from TR.
Toutes les ressources
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