Notice détaillée

Titre
DIRECT MARKETING
Employé pour
VENTE DIRECTE
MARKETING DIRECT
Termes génériques
MARKETING
Termes associés
ADVERTISING
NoteInteractive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
Ressources associéesFirst sentence of SN from Direct Marketing Association. S from TR.
Toutes les ressources
Le document apparaît dansAutorités > Thesaurus > Geographical Terms
Autorités > Thesaurus > Topics
Workflow > Workflow Authorities
Topics