Details

Title
DIRECT MARKETING
Use for
VENTE DIRECTE
MARKETING DIRECT
Broader term
MARKETING
See also
ADVERTISING
NoteInteractive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
Related resourceFirst sentence of SN from Direct Marketing Association. S from TR.
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